How do I increase my conversions with 360 marketing?
What is 360 marketing?
The aim is to support the prospect through marketing actions throughout their career:
- lookout : The prospect has a problem to solve in his company. Your article in Appvizer shows that your software can help him solve his problem.
- Consideration : The prospect realized that he needed software. Referencing your software on Appvizer allows the prospect to study your solution using the comparator.
- Decision : The prospect chooses your software. These are the leads generated by Appvizer via the CPC feature.
In order to increase the chances of being the software chosen during the “decision” stage, it is recommended to associate “display” from the “Attention” stage.
Display consists of setting up a banner presenting your brand on Appvizer items. This will make it possible to place the brand in the mind of the prospect and therefore by reassuring them and guiding them to choose your software through repetition.
How do I set up the display in Appvizer?
The advertising banner is accessible throughout the magazine and allows you to promote your brand to the entire Appvizer audience (more than 500,000 visits per month). For more information, we invite you to contact us on service@appvizer.com
How do you measure display conversions?
“99% of sales come from people who don't interact with ads. They consume the message and then when they go to the store, they buy.”
Brad Smallwood, VP of Measurement and Insights, Facebook
Display develops your reputation but does not generate direct conversions. It makes it possible to increase sales later and therefore generates “indirect” conversions. With Appvizer tracking, you can precisely measure these indirect conversions and therefore see the contribution of display in your 360 marketing. Learn more