How do you effectively use the Action Button (CTA) on the product page?
The CTA allows visitors to the Appvizer product page to go to the website and eventually make a conversion.
Whatever stage they are at (discovery of a need, interest in a software category, consideration of a particular solution), professionals are supported by Appvizer in their software choice process.
Our technologies allow us to display ads presenting your software always in a contextualized manner in order to provide you with quality traffic. The last step before redirecting traffic to your site, advertising your software must be worked with particular care to maximize your return on investment.
That's why we recommend:
- To take care of your Call to Action : propose an action specific to your service (e.g.: “Free registration”) or an exclusive offer (e.g.: “-20% for 1 year”) to arouse the desire to discover your solution. This text should be identical to the one that your future customer will find on your website for more consistency.
- To choose your destination URL carefully :
- Return traffic to a landing page with the call to action message
- Optimize your conversion rate by testing multiple messages
- Encourage visitors to register or fill in their contact information (remove navigation menus and links)
- To install a tracking script on your site : measure the profitability of your Appvizer traffic and optimize your campaigns.
- Install it Tracking Appvizer and measure all of your conversions, even post view;
- Activate Google Analytics automatic tracking if you use Google's analytics solution.
💡Tip: Do you have improvements to make to your site? You can activate/deactivate your Appvizer campaign whenever you want.