How to track a form with a confirmation page in Google Tag Manager?
Google Tag Manager (GTM for short) is a very powerful tool for tracking conversion forms. This free tool allows you to measure visits and actions taken by your visitors.
If you want to generate growth and improve the profitability of your campaigns, this step is essential.
Why install form tracking?
A conversion is a significant event in the onboarding of your visitors. And onboarding is that crucial step which consists in “getting on board” a visitor, in other words, welcoming them and making them complete a predefined step. Significant.
This significant “conversion” will most of the time consist of making contact, in other words sending a form.
Tracking conversion forms allows you to know what are the most effective customer acquisition channels, to focus on them and to eliminate acquisition sources that underperform.
Simply tracking visits to your website without conversions means paying attention to the channels that send visitors. Focusing on conversions is study which channels deliver customers !
Follow forms with confirmation page
This case concerns contact forms that link to a confirmation or thank you page, with a URL Different.
For example, your form will be on the page mysite.com/contact and the confirmation page will be mysite.com/contact/thank you
In this case, we will use the GTM trigger (Trigger) “Page View”:
- Click on “Triggers” then “New”
- Click on “Configuration” then the “Page View” type
- Choose the conditions under which to trigger this event, for example page URL contains contact/thank you or is equal to mysite.com/contact/thank you
You will use the same method to set up the tracking of visits in GTM... Except for the last step which instead of being triggered on “some pages viewed” should be triggered on “All pages”.