How do you write a good description?
How do I create a description that can be published on Appvizer and who converts?
The description of your software is at the heart of your presentation. You don't have to especially not use duplicate content, including that of your website. It allows your future customers to determine if your solution fits their needs and to prefer it to those of your competitors.
We recommend that you respect the best practices below:
- Length : write between 150 and 700 words (between 1000 and 5000 characters). A thorough description ensures that you have covered the subject in depth;
- Quick comprehension : adopt a descriptive style and a vocabulary that is simple and easily understandable;
- Commitment of the potential buyer : introduce your presentation with one or two powerful sentences summarizing your product and its benefits;
- Convincing : present the differentiating advantages of your software compared to competitors;
- Readability : structure your content with titles, paragraphs, bold words, and bulleted lists;
- Natural referencing : Use important keywords in titles and paragraphs on a regular basis.
- Credibility : answer the typical questions of your prospects
- What does your software do?
- What are its advantages?
- Who is it for?
- How to set it up?
- Why choose your software over that of your competitor?
Here are the bad practices to be absolutely avoided:
- Introduce yourself instead of describing the software : Don't say “We.” Prefer a descriptive style such as “{software} is software from {category} made for {target}...”;
- Oversell your software : “The best”, “the most complete”, “the most ergonomic”. Users will judge these points based on your features, video, screenshots, etc.;
- Not complying with the terms of use : do not add links, phone numbers or commercial tags that will be removed automatically (ex: “30 days free” should only be used in the Call to Action);
- Copy ready-made content : you can significantly improve your natural referencing (SEO) with a good description in Appvizer but Content copied and pasted from your site only brings penalties and will waste your time.