How do you create a good product page for your software?

“My Software” page > “Description” tab

Call to Action

The Call To Action must be consistent with the CTA on the landing page. The more engaging it is, the higher the conversion rate will be (from the most engaging to the least engaging):

• Subscribe
• Free trial
• Request a demo
• Discover/Explore
• See the site

You can add a custom UTM at the end of your redirecting URL. In this case, you will have to uncheck “Google Analytics Tracking Enabled”.

Title

The title must show the value proposition, be differentiating and/or segmenting (60 characters max.)

• Ex. Evoliz: Complete and intuitive online invoicing and management for small businesses.
• Ex. Eudonet: CRM for builders, developers and real estate agencies.

The categories and sectors of activity

Enter the main category/sector of activity closest to the needs of your target (example: Project Management).

You will find all the categories/sectors of activity available on This page.

How to choose the right secondary categories?

Add up to 3 secondary categories that correspond to other needs of your target (example: Task Management).

How to choose the right secondary business sectors?

Add up to 3 secondary business sectors among your main targets (example: Training Center, Construction, Association, Software Publisher) among your main targets (example: Training Center, Construction Industry).

Description

The description of your software is at the heart of your presentation. You don't have to especially not use duplicate content, including that of your website. It allows your future customers to determine if your solution fits their needs and to prefer it to those of your competitors.

Recommended format

• Introduction: about 300 characters, summary presentation of the software:
  • What is it?
  • Who is it for? Target businesses, persona
  • 2 or 3 differentiating strengths compared to the others
• H2 What are the main features of {Service}?
  • H3 Value Proposition 1
  • H3 Value Proposition 2
  • H3 Value Proposition 3

For each value proposition:

• Introductory sentence
• bulleted list of benefits
• keywords in bold to make it easier to read diagonally
• Approximately 1,000 characters

Examples of value proposals from Zoho Analytics:

• Connect and merge data from all sources
• Prepare data for analysis
• Optimize your analysis with AI
• Visually analyze your data
• Integrated business intelligence
• Over 500 ready-to-use integrations for your business applications

Best practices to follow

• Length : write between 150 and 700 words (between 1000 and 5000 characters). A thorough description ensures that you have covered the subject in depth;
• Quick comprehension : adopt a descriptive style and a vocabulary that is simple and easily understandable:
  • Use short sentences
  • Use titles to include the value proposition
  • Use bulleted lists with words in bold to capture attention.
• Commitment of the potential buyer : introduce your presentation with one or two powerful sentences summarizing your product and its benefits;
• Convincing : present the differentiating advantages of your software compared to competitors;
• Readability : structure your content with titles, paragraphs, bold words, and bulleted lists;
• Natural referencing : Use important keywords in titles and paragraphs on a regular basis.
• Credibility : answer the typical questions of your prospects
  • What does your software do?
  • What are its advantages?
  • Who is it for?
  • How to set it up?
  • Why choose your software over that of your competitor?

Bad practices to avoid

• Introduce yourself instead of describing the software : Don't say “We.” Prefer a descriptive style such as “{software} is software from {category} made for {target}...”;
• Oversell your software : “The best”, “the most complete”, “the most ergonomic”. Users will judge these points based on your features, video, screenshots, etc.;
• Not complying with the terms of use : do not add links, phone numbers or commercial tags that will be removed automatically (ex: “30 days free” should only be used in the Call to Action);‍
• Copy ready-made content : you can significantly improve your natural referencing (SEO) with a good description in Appvizer but content copied and pasted from your site only brings penalties and will make you waste time.

You can test on 1.fr by adding the link to the product page and adding keywords: this will promote a good positioning of the page on Google and boost visibility.

Video

Video is a dynamic format that is increasingly used by Internet users. It has the advantage of showing your software in action.

To be accepted, your video must be hosted on YouTube or Vimeo, with privacy settings allowing it to be viewed in a public manner (not connected) and to be viewed on sites other than the one on which it is hosted.

💡Tip: you can check the quality of your video with this tool.

We recommend:

• To make a video of 2 minutes maximum. Beyond that, Internet users get tired and do not watch the rest of the video;
• To present the benefits for your future customers of using your software;
• To give a concrete demonstration of your solution so that users can project themselves into the future use of your software;
• To illustrate the usefulness of your solution through customer testimonies.

The 3 strong points

• List the 3 advantages that set you apart from your competitor.
• Example: Made in France, Support Team available 7/7.
• Avoid generic terms such as “intuitive”, “easy to use”.

The images

The Logo (1:1 ratio)

This image is used to represent your brand on Appvizer.

The recommended size is 128x128 pixels, with a maximum weight of 30KB.

You can use your LinkedIn logo, they are the same dimensions.

The main image (1366x360px)

This image serves as a showcase for your product page and should represent your identity.

The recommended size is 1366x360 pixels.

Example:

The screenshots

Represent your key features using visual elements.

The screenshots must be of good quality, in sufficient number (6 minimum) and in the same format.

Image captions should be no longer than 216 characters.

Connected applications

Highlighting the possible connections between your software and other software is a significant advantage because it simplifies data exchanges and facilitates the daily life of professionals.

“My Software” page > “Features” tab

• Add feature groups in the “Features” tab:
  • The list of functional groups can be found hither.
  • Click on “More Suggestions” in order to get the functionalities of the functional group.
  • Have a technical and/or sales manager review the list of the functionalities of your solution
• Online guides on the subject:
  • Add features
  • Setting up different editions
    

“Targeting” tab

This tab allows you to select the IP addresses of the visitors you want to target.

Avis

Your customers can directly post a review by going to your product page and creating an account on appvizer.fr.

💡 We can import reviews that are not already present on the web, which you can retrieve via satisfaction surveys for example as well as those present on your own website, because you are the owners, here are the elements we need:

• The name and surname of the author
• The title of the review
• The content of the review
• The score from 1 to 5
• The date of the notice

👍 Please submit reviews one by one via this link to our teams.

The little extra > Our recommendations about your landing page

Here are some tips for Maximize leads :

• Direct to your Home Page, because it reassures your prospect
• Integrate reinsurance elements: partner logos, reviews, testimonies, social media logos, etc.
• Develop the value proposition: describe the offer, highlight the important elements of the service
• Put on a catchy title
• Highlight the CTA at first glance when arriving on the page
• Suggest content (document to download, video to watch).
• Remove external leaking elements (No phone number)
• Give the visitor the opportunity to find out more information and therefore to browse the site.

And after?

Other actions can allow you to take full advantage of the Appvizer audience, once your product sheet is online.
In particular, we recommend the following actions:

• Generate reviews on your product sheet. Indeed, 96% of decision makers consult opinions before buying;
• Optimize the distribution of your advertising by activating the geographical targeting of users ;
• Is your market international? Take advantage of the various Appvizer sites and translate your product sheet. Learn more.