How do I track direct conversions from Appvizer in Google Analytics?

*One direct conversion is a registration on your site by an Appvizer user that occurs within one hour after using the platform. If the user comes to your site from Appvizer but only registers a week later, it is a indirect conversion.

Possibility 1: Measure conversions with an event

Take this Landing Page as an example: http://magicbusinesscrm.gr8.com/. To measure that a conversion has taken place, you must send an event to Google Analytics upon click On the button Download.

Example:

• ga ('send', 'event', 'Form', 'Validation”); if the form is validated
• ga ('send', 'event', 'Form', 'Error'); if the form is incomplete for example and triggers an error

Google offers a full documentation here.

In order to visualize conversions in Google Analytics, go to Google Analytics then click on Behaviour > Events > Main events > Type Form in the search bar:

Click on Form in the results table. You can now see the number of “Validation” and/or “Error” events.

If the landing page is common to Appvizer and other traffic sources, click Secondary Dimension > Acquisition > Source/Support:

Click “advanced” in the search bar and then click include > Source/Support > Container > Appvizer to see only Appvizer-related conversions.

Tip: create a goal associated with this event!

Click Administration > Objectives > New Objective:

Steps to follow:

1. Lens Setup: Personalized
2. Objective description:
   — Name = Form validation
   — Type = Event
3. Lens details:
   — Category Is equal to Form
   — Action Is equal to Validation
4. Use the event value as the goal value for conversion: No
5. Assign the arbitrary value of 1

Test and save your lens. You can now see visits and conversions in the same place: Acquisition > All Traffic > Source/Support > Type “Appvizer” in the search bar

Under Conversions, select the “Form Validation” objective.

Option 2: The confirmation of the conversion takes place on a page with a unique URL

Always take http://magicbusinesscrm.gr8.com/ as an example. When the form is successfully validated, the user is redirected to the page http://magicbusinesscrm.gr8.com/confirmation. It is the consultation of this URL that we are going to track.

In Google Analytics, click Administration > Goals > New Goal:

Steps to follow:

1. Lens Setup: Personalized
2. Objective description:
   — Name = Form validation
   — Type = Destination
3. Lens details:
   — Destination > Regular Expression > confirmation
   — Value enabled
4. Assign the arbitrary value of 1

Test and save your lens. You can now see visits and conversions in one place: Acquisition > All Traffic > Source/Support > Type Appvizer in the search bar.

In Conversions, select the “Form Validation” objective.

Track traffic in Google Analytics