How do I track indirect conversions from Appvizer in Google Analytics?

In our article”Track conversions from Appvizer in Google Analytics”, we presented 2 methods to identify direct conversions (conversions that take place immediately during the first visit from Appvizer).

However, it often happens that an Internet user does not convert on the first visit but completes his search for information and gives himself time to think before coming back a few times. days later, finally make your conversion.

This last visit is often associated with direct traffic (the user directly enters the URL of your site) or Organic traffic (the user types your brand into Google then clicks on your site in the search results).

However, this visit and this conversion would never have taken place without the first visit.

Thanks to Google Analytics, you can identify these traffic sources that bring you visits and conversions later. To do this, you need to set up an objective to measure conversions.

From Google Analytics, go to Conversions > Multichannel Funnels > Indirect Conversions.

If you have set up several goals, at the top left, select the objective corresponding to the conversion you want to study and click on the “”enforce”.

Then in Main Dimension, select”Source/Support” then filter by typing”Appvizer”.

As a result, you get:

• the number of indirect conversions and its monetary value if you have set it in the goals
• the number of direct conversions and its value as well
• finally, in the last column, the ratio between the number of indirect and direct conversions.

When this ratio is greater than 1, it means that the traffic source brings more indirect conversions than direct ones.

This last value is interesting because it makes it possible to quickly identify sources that could have been ruled out due to their lower performance in immediate conversions while they play an essential role in generating subsequent conversions.