What are the different types of conversions coming from Appvizer?

les différents types de tracking
*Conversion: we recommend that you measure all the shares produced on everything the site (registration, purchase...) and not only on a dedicated landing page to have a more accurate ROI of all your acquisition sources.

Conversion #1: Direct conversion

These are visitors registering on your site or subscribing to one of your offers immediately after clicking on a Call To Action (green action button) on Appvizer.

Example: an entrepreneur compares two software programs including yours on Appvizer then clicks on your “30 days free” button referring to your Landing Page, then completes the form and validates it. You then record a direct conversion.

Conversion #2: Indirect conversion

These are visitors registering on your site or subscribing to one of your offers between 1 and 30 days after clicking on a Call To Action on Appvizer.

Example: an entrepreneur reads your product page and then clicks on your “30 days free” button. He is cut off in his action because of a call, but keeps your software in mind. 15 days later, he comes back to your site and subscribes to an offer. You then record an indirect conversion.

Conversion #3: Post-view conversion

These are visitors registering on your site or subscribing to one of your offers between 1 and 30 days after seeing your solution on Appvizer, without having clicked on a Call to Action. In fact, conversions can be measured regardless of whether you have activated a CPC campaign or not.

Example: an entrepreneur reads the sheet of 4 software programs, including yours. He gave himself a few days to think about comparing reviews on the Internet and those around him. 7 days later, he decided to try yours by going directly to your site and without going through Appvizer. You then save a post-view conversion.