These Editorial Guidelines present the different article types published in the Appvizer magazine.
Got a question? Check out our FAQ or contact your dedicated Editorial Manager.
- How does the Appvizer Conversion Funnel work?
- How to quote software on Appvizer according to the article type?
How does the Appvizer Conversion Funnel work?
Your target audience encounters problems on a daily basis, for which they look for solutions on the Internet.
Appvizer establishes a connection between your solution and your target audience through various types of articles. This connection is maintained throughout their reflection and the conversion funnel.
Those various types of articles produced by Appvizer enable coverage of various stages of the conversion funnel:
- At the top of the funnel: “Discovery” topics
- → Examples of approaches: definition of a concept, discovering a new subject, reflection, strategy, issues, etc.
- → Goal for the quoted software: to acquire a high volume of leads and a more developed visibility to a wider audience.
- In the middle of the funnel: “Interest” topics
- → Examples of approaches: how to, processes, tutorials, operational articles
- → Goal for the quoted software: to acquire leads and to showcase their savoir-faire to a more targeted audience
- At the bottom of the funnel: “Consideration” topics
- → Examples: software comparison per specific category
- → Goal for the quoted software: to acquire leads from an already informed audience with a strong purchase intent
👉 It is recommended to mix subjects from top to bottom according to the number of quotations planned in your campaign. The goal is to capture your target audience during his entire reflection process and his customer journey.
How to quote software on Appvizer according to the article type?
Depending on the chosen type of article (discovery, interest, or consideration), content and length will vary.
👉 Those standards are flexible. Editorial Managers will always prioritize editorial relevance, readers' interests, and complying with SEO requirements.
Discovery Articles
User expectations
The goal is to discover new topics or get to know more about a given theme to build up a new strategy.
Quoting process
- A simple and contextualized mention of the software will illustrate the subject and invite the reader to take an interest in its operational implementation.
- A link redirects readers to the product page on Appvizer.
Example
Talent Pipelining: A Proactive Approach to Attract Top Talent
Extract:
"The next step is to create a talent pool of potential prospects. A company can establish a pool by sourcing candidates through regular channels such as job adverts, social media, and employee referrals.
Companies should also explore less traditional methods of discovering candidates, like attending industry events, partnering with schools and universities, or combing Industry-specific job boards. Greenhouse, for example, offers a platform that facilitates job postings and candidate tracking for organizations."
Interest articles
User expectations
Looking for an operational solution to a tangible issue. Depending on the context, this solution could be a method, a strategy, a ready-to-use downloadable document, or even software.
Quoting process
- Detailed mention of the software, showcasing its pros and cons, and the features linked to the subject.
- A link redirects readers to the product page on Appvizer.
Example
7 Templates to Remind Clients To Pay You + Our 6 Tips
Extract:
“Automated invoice reminders really improve the way you get paid and free up more time you can direct to business operations.
Gain even more time with the right tools! Whether you go for automated invoice or sales management software, rest assured you'll say goodbye to time-consuming daily tasks.
👉 PandaDoc does everything you need in terms of reminders, but it goes beyond that - offering:
- customizable templates,
- real-time invoice tracking,
- and integrated payment options.
Consideration articles
Users expectations
Finding the most suitable software depending on their needs. To do so, the user will have to compare several solutions based on various criteria, such as features, pricing, value proposition, etc.
Quoting process
- A detailed paragraph on the software, showcasing its features and benefits. Depending on the SEO requirements, other elements may be added: a comparison table, a screenshot from the software or a video, etc.
- A link + a CTA button redirect readers to the product page on Appvizer.
Example
9 Highly Customizable CRM Systems for Better Sales Management
Extract:
“Zoho CRM is an excellent entry-level and highly customizable CRM solution. It is mainly designed for the sales sector and you can modify it to match your business needs. The free plan is particularly great for small businesses that need to track leads and manage contacts. Businesses that need more robust features can upgrade to a paid plan. Zoho CRM also offers seamless integration with third-party tools such as Mailchimp, Google Analytics, and QuickBooks.
Features
- modules Customization;
- page Level Customization;
- page Layouts Customization;
- field Setting Customization;
- templates Customization;
- customize Dashboards, Views & Reports;
- workflows & BluePrint Customization.
Pros and Cons
Pros
- Highly customizable.
- One of the oldest players in the CRM industry, which means Zoho CRM has developed a great sense of what technologies businesses need the most.
- Equipped with offline mode which helps businesses cater to customers anytime, anywhere without limitations.
Cons
- Automation is limited to the enterprise version which restricts productivity.
- Customer support could be better.”
