Track Traffic from Appvizer in Google Analytics

Track Traffic From appvizer in Google Analytics

You can enable automatic tracking of appvizer traffic if you use Google Analytics. To do this, activate the function in your account as follows:

Tracking Google Analytics
  • If you are already using your own tracking UTMs you will not be able to enable automatic tracking.
  • If you do not yet use tracking then appvizer will add 4 UTMs depending on where the user clicked: Source, Medium, Campaign and Term

Use this tool to automatically build URLs or follow the instructions below.

Explanations and Examples



  • appvizer (invoiced clicks made by appvizer users)
  • appvizer-test (unbilled clicks made by you when you are logged into your account or by the appvizer team during our technical tests)

utm_source=appvizer &utm_medium=cpc&utm_campaign=1234&utm_term=gestion-de-projet


Google Analytics:



  • cpc (this value never changes. This allows you to compare your CPC appvizer campaigns with your Google Adwords CPC campaigns).



Google Analytics:



The value of this variable is your software ID number. This allows publishers who have published multiple software to track them independently of one another.

You will find your software ID in its URL (web address), for example:

  • Selection (Landing Page used for SEA campaigns on Bing, Google and Facebook)
  • Website (any other part of the appvizer site: Home, comparisons, search engine, product page or articles)


Appvizer allows you to independently track each of your software by using unique identification numbers. Below is the automatically generated UTM for ID 1234.
utm_source=appvizer&utm_medium=cpc&utm_campaign=1234 &utm_term=gestion-de-projet


And below is the automatically generated UTM for Software ID 3456.
utm_source=appvizer&utm_medium=cpc&utm_campaign=3456 &utm_term=gestion-de-projet


Google Analytics:

  • Acquisition > All Traffic > Source/Support > Click on “appvizer” in the “Support” column
  • In the main window, click on Other > Campaign :



This is the name of the category in which the user clicked on your software. This helps to understand the user’s interest:

  • Customer-Relationship-Management-CRM
  • ERP
  • Emailing
  • Etc…



Google Analytics:

Acquisition > All Traffic > Source/Support > Click on “appvizer” in the “Support” column

In the main dimension, click on Other > Keyword: